Track 04 · Advanced
Advanced dispatch training: run a book, build the business.
For working dispatchers who want to move from booking loads to running an operation: reading the market, planning lanes, managing several carriers and building a dispatch business that lasts.
Who this course is for
Working dispatchers and graduates of the first tracks who want to manage more trucks, negotiate with data and set up their own dispatch service.
What you'll be able to do
- Read the freight market with public data and plan around seasons
- Plan lanes and round trips that cut deadhead
- Run a multi-carrier book with clear KPIs and a working tool stack
- Move carriers toward repeat and contract freight, within the dispatcher-broker line
- Set up a dispatch business: agreement, pricing, SOPs and the legal line
Curriculum
Module 1: Advanced rate negotiation
- Reading the market with public data and indexes
- Lane analysis; spot vs contract; seasonality
- Tactics that add cents per mile
Module 2: Lane and market mastery
- Freight-producing regions, dead zones and backhauls
- Cutting deadhead and planning round trips
- Seasonal patterns: produce season, Q4 peak, winter slowdowns
Module 3: Managing a fleet of carriers
- Scaling from one truck to many
- TMS setup and the working tool stack
- KPIs that matter: rate per mile, deadhead %, revenue per truck, on-time %
Module 4: Repeat freight and broker relationships
- Moving beyond load boards to repeat broker freight
- Helping the carrier win direct shipper contracts, and why the carrier (not the dispatcher) negotiates them
- Becoming the carrier's strategic partner
Module 5: Problems at the professional level
- Claims, OS&D, detention disputes, chargebacks
- Accessorials: protecting the carrier's revenue
- The hard conversations with drivers, brokers and receivers
Module 6: Building the dispatch business
- Entity, the dispatch service agreement and pricing your service
- Staying a carrier's agent, not an unlicensed broker
- Carrier acquisition through reputation and referrals
- Hiring and training your first dispatcher; SOPs; IFTA and factoring awareness
Capstone: Build a 90-day plan to run and grow a 5-truck book
- A guided, practical exercise that proves the skill. Finish it to earn the operator's seal.
How it's taught
Built on real operating numbers, public market data (U.S. Energy Information Administration diesel prices, USDA truck rate reports, ATRI cost studies) and case studies from a working desk.
Advanced Dispatch course FAQ
Is Advanced Dispatch for beginners?
No. It assumes you can already book and manage a load. Start with Basic Dispatch if you are new.
Does the course teach how to start a dispatch company?
Yes. Module 6 covers the business setup, the dispatch service agreement, pricing and how to stay on the right side of the broker rules. It is not legal or tax advice for your country.
Why does Advanced cost more?
It is the longest track and includes the business-building material, templates walked through on screen and the 90-day capstone plan.